In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.
Step 7: Set your notification preferences
It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp. Here’s our tutorial on how to create an effective social media content strategy to help get you started with a smart, strategic content plan you can follow. While these tips mostly focus on community-building, don’t neglect Facebook’s live tools as a driver of sales. Using Facebook to find local businesses is one of our top Facebook trends spotted recently.
Another Facebook Page management tool that’s easy to use? Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials. When you use Facebook, you may not always be logged in as your Page.
You need to start posting, but not just anything, you need a content strategy.
- If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store.
- If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy.
- Click your profile image and from the drop-down list, choose your business page.
- Just make sure you’re logged into the account that has admin access to the page.
- That said, you can tweak all of this later if you need to, so don’t stress about it too much.
If that’s your preferred method of communication, you’ll want to set this up now. Facebook has a huge list to select from here, so choose the one that makes the most sense for your business. But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get.
This makes it a high-leverage channel for connection and conversion. Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. Rolling with the pet store example, your profile photo should not be a picture of your dog. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop.
If you don’t already have a personal account, you can create one by going to Facebook.com and clicking “sign up.” You’ll then see the form below, which you’ll need to fill out. If you’ve been curious about using Facebook for business, it’s not too late to start. However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features.
Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities.
Enter your business information King Johnnie Online Casino Facebook Page in the panel on the left. As you do so, the page preview will update in real time on the right. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.